This year, the bathroom space is customized into a new trend of household consumption. Under this big wave, how to do what companies want to do to lead the trend of the times and promote the steady development of the industry is crucial.
Traditional bathroom companies have a misunderstanding of “custom-wide customization” and consumer demand; from product manufacturing to product integration and service chain integration, resource integration capabilities are insufficient; product core competitiveness is insufficient for innovation; marketing model is too traditional, Still selling items rather than space solutions.
The Quanwei Customization Promotion Action, based on the current consumption environment, solves the pain points of the industry development, helps enterprises to understand the market demand, establish a full-service customized product planning system and customized service system, and assist the enterprise to complete the transformation and upgrade of the full-service customization.
Six solutions for “Full-Welf Customization for Action”:
First, customize the industry guidance course, clarify the Quanwei custom system, and regularly carry out industry training courses to help the bathroom enterprises transform and upgrade. Quanwei customization is a comprehensive test of product innovation, supply chain management, system construction, service capability, etc. The association will invite industry authoritative experts, custom enterprise representatives, design agency representatives, etc. to analyze the international situation and interpret the policy direction for the full-service custom enterprises. Combing industry trends and share practical experience to provide in-depth instructional training courses for enterprises to transform and upgrade at different stages to help home enterprises develop smoothly and healthily.
Second, the quality supply chain docking: build a large home industry collaboration platform to promote the interaction between the custom enterprise and the upstream and downstream. Take advantage of the platform of the association, organize interactive interviews between upstream and downstream enterprises, explore and learn to break the barriers of industrial chain communication, share the experience of excellent enterprises, reconstruct the cooperation mode of industrial chain resources, explore solutions for customized products and services, and empower the customized sanitary ware enterprises.
Third, adhere to lifestyle research: to conduct home lifestyle research for the domestic public, to understand the real needs of consumers, comprehensive family life cycle, family size, living habits and many other factors, in-depth study of the public's living patterns, insight into consumer pairs The real needs of the human settlement environment are the future product planning and design of the full-service custom enterprise, and provide authoritative guidance on human settlements. Provide the basis for the interpretation of requirements in the marketing package for the company's full-service customized products/solutions.
Fourth, design consulting services. The Quanwei Customization Promotion will cooperate with domestic and international authoritative design agencies to provide enterprises with six lifestyle design consulting services for lifestyle-based sanitary products. Combining product consumption and design trends, the company will help enterprises optimize product design and enhance their core competitiveness.
Fifth, bathroom evaluation / certification and promotion. The Association will conduct professional evaluation and certification of all types of products customized by the United Nations in the United Nations, and issue authoritative endorsement documents to assist enterprises in communicating online and offline channels to help enterprises obtain more resources in the channel. Direct promotion to promote industry progress.
Sixth, select and cultivate Quanwei custom brands and products, and carry out brand promotion and product promotion. By cultivating high-quality brands in the custom-made industry, we will directly introduce excellent brands and high-quality products to consumers and the whole industry, and select “Ningwei Customized Brands” and “Wholesale Customized Quality Products” to directly introduce to consumers. Joint strong media, combined with the in-depth interpretation of the leading strength of China's home furnishing industry, with the full-customized custom strength brand and quality products as the representative, shaping the overall image of the Quanwei custom industry.
“Full-welf customization is 'space planning + product + service', and enterprises should bid farewell to the original single-item thinking.” Hu Yanan hopes to leverage the six major solutions to leverage the advantages of the platform, integrate high-quality resources to empower the enterprise, and jointly break through the predicament and create Industry future.
With the upgrading of the consumer market, the younger generation of consumer subjects have higher and higher requirements for product design and functional design, which is an irreversible trend in the market. However, due to the immature market conditions and limited limitations, the development of custom-made custom-made products is not smooth, which requires enterprises to have a sense of responsibility and mission, and propose a good coping strategy, so that the difficulties can be controlled and open a new situation in the sanitary ware market.
