With the development of the new retail model, consumers' purchasing channels have also gradually shifted from online to offline. As the data shows, for products with higher standardization, such as bathroom hardware (shower, faucet), bathroom accessories (towel rack, toilet brush, etc.), consumers have a higher proportion of online purchases; for non-standardized products, such as Consumers are more willing to buy offline, such as toilets, bathroom cabinets, shower rooms and other products.
In recent years, online shopping has developed rapidly, and online sales of bathroom products are no exception.
In recent years, online shopping has developed rapidly. The online sales of sanitary products have also grown and rejuvenated with the online shopping community. The preferences of online shopping consumers have also directly affected the R&D and design of sanitary products. It can also be seen from the transaction data that online shopping consumers pay more attention to the combination of bathroom cabinets, shower faucet sets, integrated smart toilets, bathroom hardware, etc. It can be seen that young consumer groups are more inclined to purchase combinations, suits, Smart products.
With the transformation of mainstream consumer groups, the consumer groups after 80s and 90s prefer environmentally-friendly, intelligent and customizable new bathroom products, prefer one-stop shopping and online shopping experience, which also encourages the continuous upgrading of sanitary ware enterprises. , transformation, continuous innovation in products, continuous optimization in the sales model. In 2019, under the influence of factors such as favorable policies, market accumulation and consumption upgrading, the development of the sanitary ware industry will usher in new opportunities. No exception.
