With the gradual becoming a consumer after the 80s and 90s, the demand for “light” decoration has spurred the spread of custom sanitary ware in the bathroom market. As of 2016, the proportion of custom bathroom sales in the Chinese sanitary ware market is about 15%-20%. At the same time, with the liberalization of the second child policy, the demand for small units, secondary decoration, etc., the custom sanitary ware market exists. There is a lot of room for improvement. But nowadays, in terms of bathroom customization, most companies are just getting started, and various systems are not mature enough.
When consumers purchase bathroom products, they will pay attention to the brand's popularity, product cost, after-sales service and so on. According to the survey data, the three factors that consumers are most concerned about are brand reputation (43.7%), sanitary product concentration (39.7%) and after-sales service satisfaction (37.8%). It can be seen that consumers prefer a bathroom brand with good reputation, sufficient focus and good service.
